Study of a serial mediation model to link green entrepreneurial motivation and green entrepreneurial behavior of students at the University of Sfax

Abstract

Today, Tunisia is charting a path toward green growth by implementing high-ambition strategies characterized by the adoption of new educational, social, economic, and financial programs that advance the Sustainable Development Goals. This study examined the effect between green entrepreneurship incentives and entrepreneurial behavior. The study investigated the moderating effects of green entrepreneurial purpose and university curriculum support on the connection between green entrepreneurial motivation and entrepreneurial action. Using a targeted sampling technique, 240 students from various university levels at the University of Sfax were included in the population. With SPSS 20, a structural equation model was created. A confirmatory factor analysis was employed to evaluate the hypothetical model's fit quality. The findings show a favorable correlation between university courses, green entrepreneurial behavior, and incentives. Additionally, the university curriculum modifies the association between green entrepreneurial motivation and entrepreneurial conduct, and green entrepreneurial purpose moderates the relationship between the two.