NAOUI , F. .; AIT ABOULEHCEN , M. Exploring Market Segmentation and Digital Strategies in Morocco: A Path to Competitive Advantage using big data and artificial intelligence tools. Revue Internationale du Chercheur , [S. l.], v. 5, n. 3, 2024. Disponível em: https://www.revuechercheur.com/index.php/home/article/view/1073. Acesso em: 15 jun. 2025.