MBIADJO FANDIO , F. M. Towards an understanding of digital marketing adoption among the retail sector: An analysis of small independent apparel retailers. Revue Internationale du Chercheur , [S. l.], v. 5, n. 2, 2024. Disponível em: https://www.revuechercheur.com/index.php/home/article/view/999. Acesso em: 15 jun. 2025.